
The way you tell your story can make all the difference.
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Story Pitch and Op-Ed Worksheet
Download and use this worksheet when you need to prepare a news story pitch or begin outlining your next op-ed.
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Pitching Earned Media Stories
From simplifying your message to the key ingredients of a successful media pitch, get tips for getting your stories about the civil justice crisis covered in the press.
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Writing and Developing Op-Eds
Get the basics on salient structures and critical components of an opinion piece or editorial that can get placed in a media outlet.
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Media Interviews 101
Read an overview of how to work with media outlets, including key terminology and tips for getting your message across and tailoring it to key audiences.
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Tips for Appearing on TV
Read tips and guidelines on how to make your guest appearances on TV talk shows count – and how you can effectively deliver messages about civil justice.
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Digitial Advertising 101
Reaching supporters on social media can be challenging in a crowded online environment – online advertising can make a difference, and a little can go a long way. This guide walks through the basics.
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Social Media Best Practices
One of the most immediate ways to raise awareness is by leveraging the power of social media. Here are some overall guidelines and best practices for Facebook, Twitter, and Instagram.
